![]() And just how realistic that task is to conquer. We’re putting the numbers to the test to see how financially independent one can really be from a couple thousand likes. Their credibility comes through an influx of social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame. These influencers – as society has labeled them – have created a digital empire by snapping a few semi-filtered shots with one hand, while promoting the latest trend with the other. It’s easy to poke fun at your latest acquaintance that’s taken up this endeavour, but that doesn’t stop the tiny voice in your head asking, “Are they getting paid for this?” quickly followed by, “I can hold a bottle of self-tanner and smile too – can I get paid as well?” If you’re on Instagram, odds are you’ve seen at least one of these things.
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